TIPS AND ADVICE

• Text with expressions related to advice

Five Tips for Better Text-Message Marketing

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique.

But the proliferation of mobile devices doesn’t guarantee marketing success. If your pitches don’t resonate with consumers and motivate them to act, then your efforts are for naught.

Here are five tips for writing marketing texts that get read and produce results:

1. Be brief and focused.

Your text message should be laser focused and succinct. There’s no room for fluff in mobile marketing. Know who your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.

2. Avoid hype, slang and abbreviations.

If your text message looks like spam, consumers will delete it without a second thought. It’s critical that you leave out anything that might seem too slick and promotional. That includes marketing hype like “amazing” offers, slang and text abbreviations, all of which cheapen the perception of your brand and can destroy your campaign.

3. Offer something of immediate value.

No one wants to receive texts from a company unless the messages offer something of immediate value. Because text messaging is an instantaneous medium, you should include real-time offers. Whether you’re providing information about a sale or a new product, the message should describe the benefits of acting now.

4. Identify yourself.

How often have you received a text that doesn’t identify the company or brand? Instead, you often see a phone number you don’t recognize and a vague message that could have come from any number of companies. And how often have you simply deleted those anonymous messages? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.

5. Make consumers feel special.

Don’t clutter consumers’ text message inboxes with offers and news they could easily get from your website or your brick-and-mortar locations. Instead, make recipients of your texts feel they’re special and have qualified for an exclusive promotion. Otherwise, they will most likely opt out of receiving any future texts from you.

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Remember that finding the right messages for your audience will take time and experimentation. But the tips and examples above should help you achieve your goals of getting noticed and making some sales.

Contributor, S. (2017). Five Tips for Better Text-Message Marketing. [online] Entrepreneur. https://www.entrepreneur.com/article/223231

• Text with modal verbs.

In a Meeting

Man 1: Shall we start the meeting now?

Man 2: Yes, we may start now.So, what should we discuss in the meeting.

Man 1: I as head of department of PCB Assembly will discuss about attendant.

Man 2: I as Supervisor must report about my group's attendant problem.

Man 1: What might be the problem?

Man 2: I think one of the problems might be the traffic jammed.

Man 1: So, what should we do about it?

man 2: I ought to suggest to my staff to share the transportation. Do you have any others suggestion?

Man 1: The staff must wake up early to avoid traffic jammed.

Man 2: I think I may suggest this to all my group's staff.

ahmad, e. (2017). Modals conversation. [online] Purenglish.blogspot.com.es.: http://purenglish.blogspot.com.es/2013/05/modals-conversation.html 

• What I have done to imrove my English 

In these past 4 weeks I have done some activities to improve my English. First of all I started to read the book for this subject called 'A Love For Life'. I think reading really helps you a lot when it comes to improve your English, it helps wit vocabulary and grammar consolidatoin as well. It might be a slow process but you can learn a lot from boks. 

Another thing that I have done is starting a new TV series. I started season 3 of  Narcos, which is series that mix Spanish and English, but of course i watch it in the original version, and it got subtitles when actos speak in Spanish. It feels a litle bit strange because often it is the other way round but I enjoy it very much.

I think that the most important one and the one that helps me the most is listening to music. I listen to music every day. Since I was 14 I have been listening to music in English and I know many songs by heart by many artists. Furthermore it is a bearale way of learning English. I usually listen to artists such Rihanna and Bruno Mars.

 

Ana Karen Rojas Cuéllar